Tag Archives: beetlejuice cosplay costume

While the term Ahegao has been used since the 1990s, it has only been popularized in Western culture in that last decade, especially when referring to an ahegao hoodie. Despite the term picking up popularity late, Ahegao has developed in a small anime subculture and attracted a serious following. Despite the increase in popularity of Ahegao merch such as ahegao face hoodie, many fans are still hesitant to sport them because of the boldness of sporting some of the merchandise.